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Retention

Customer retention strategies, tools and guides

image representing how to measure a website performance across accessibility, speed, and SEO for small businesses with three graphs that look like rev counters

How to Measure Website Performance: Accessibility, Speed, and SEO for Small Businesses

If your website isn’t performing well, it’s probably affecting your traffic, user experience, and even your sales. In this guide, we’ll show you how to measure the three most important metrics for your site: accessibility, speed, and SEO. Learn how to check your scores, what tools to use, and why regular monitoring is essential for small businesses.

an image of a lady working on a macbook air reviewing her websites poor performance, the view is from behind and the environment is clean and bright

The Importance of a Fast, Accessible Website for Small Businesses: How It Impacts SEO, Traffic, and User Experience

Did you know that a slow, inaccessible website can tank your search rankings and frustrate users? In this guide, we’ll break down why having a quick, accessible site is crucial for your small business. Learn how accessibility scores from tools like Google Lighthouse and PageSpeed Insights impact SEO, back-linking, and traffic growth. Plus, see real-life examples of how good (and bad) accessibility affects user reviews and site performance.

How to Integrate Google Analytics with the Top 5 Most Popular CMS Platforms

How to Integrate Google Analytics with the Top 5 Most Popular CMS Platforms

Want to understand your website traffic and user behaviour but not sure where to start? This beginner-friendly guide will walk you through how to connect Google Analytics to the top 5 most popular CMS platforms—WordPress, Joomla, Shopify, Wix, and Squarespace. No technical expertise needed! Learn step-by-step how to set up analytics, monitor your site’s performance, and get insights to help your small business grow.